- Messaging
- Website Optimization
- Content Design and Creation
- Landing Pages
- Traditional Advertising
- Awards and Recognition
International Jet Aviation
For more than eleven years we've worked with International Jet Aviation to establish the company as a leading Private Jet Charter company in the Rocky Mountain region. Our involvement has been extensive, especially considering they are a smaller, regional company.
INDUSTRY: Private Charter Jets and Aircraft Maintenance
STATS: 10,000 pageviews per month
MESSAGING: Medium difficulty. International Jet is in a competitive industry that has seen a lot of changes in recent years. Aside from private jet chartering, they also maintain aircraft.
AREAS WE BROUGHT INTO ALIGNMENT & MEASURED
- SEO
- A/B Testing
- Social Networking
- Analytics / Reporting
- Applause and Reviews
- PR
When we began working with International Jet at the end of 2010 they had very little presence online. Their website was older and ineffective. Their messaging was dated and their SEO scores were very low. Page Authority was 11. They ranked for their name, but not much else.
After rebuilding the website, updating the messaging and key offerings the company moved up quickly in search rankings, driving more and higher quality traffic to the site. People spent more time on the site, as well, with the Bounce Rate dropping to between 45 - 55%, down from 87%, and page authority rose from 11 to 40.
Content design and development were also a major emphasis over the years. Aside from revamping the content on their main pages, we built a blog for articles and news. There were several types of content that made an impact, including: news, articles, how-to articles and destination articles. The destination articles contributed a lot to search results, tying International Jet to locations throughout the world for private charter aviation.
Ultimately, we created a consistent look and feel across all of their marketing efforts, a corporate voice that speaks directly to their target audience, and processes that make certain they stay the course for years to come.
International Jet has won several awards over the years, including multiple safety awards, the NBAA Al Ueltschi Award for Humanitarian Leadership, and being named as the Best Private Jet Service in the Rocky Mountains by Colorado Biz Magazine.
The company came through Covid-19 strongly and the business is in a better place than ever. Today, International Jet presents a unified and effective front to the public through marketing that is engineered to meet their needs. They have grown and continue to adopt new tools and methods to better service their clients.
Jack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology. Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable."
