About
Welcome to Marketing Engineering. paradigm|SHIFT works with growing companies who have received some sort of funding and are looking to reign in the chaos that accompanies that growth. paradigm|SHIFT's system, processes, and infrastructure were developed over years of working with companies at the cutting edge of their industries. During this time, we learned to engineer marketing to achieve a company's goals—while establishing a culture of collaboration. It isn't just possible, it's necessary in the new economy.
Jack McDaniel spent fifteen years as an Award-Winning manufacturer’s representative for companies like Reebok, Ellesse, Crable Sportswear, Killer Loop and Continental General Insurance Company. As a Key Accounts rep, he expanded new territories and accounts and developed multi-million dollar customers to become key partners through seats on advisory councils and joint regional advertising and marketing initiatives.
Before starting Impress Design and Marketing and paradigm|SHIFT he spent several years as Director of Sales and Marketing for two apparel companies, managing all marketing campaigns, sales teams and customer service efforts.
Seventeen years ago he began Impress Design and developed Award Winning websites, apps and traditional marketing materials for a wide range of clients, including: SmartSound, Sauza Tequila, Lead Today Society, IMG Group, International Jet Aviation and Victory Communications. He has won eight industry awards and helped multiple companies grow and dominate their markets.
Jack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology. Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable."
