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Marketing
Orchestration

A Discipline—the people, processes, and tools—to realize Marketing’s full value. We create a framework to measure and align all efforts and then use Artificial Intelligence to scale and monitor results. Welcome to the Future.

ALIGN MARKETING WITH MEASURABLE KPIs

Bring internal and external marketing efforts into alignment with a collaborative process that is focused on sales results. Make each platform, network and channel work to tell a consistent story to build your brand.

International Jet

Eliminate chaos with
MARKETING AI, ANALYTICS & KPIs

Our focus is on alignment, KPIs, lead generation, and sales. Sales are first and foremost and we orchestrate multiple strategies to maximize our efforts, including integrating Artificial Intelligence.
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Marketing Alignment and Orchestration

Series B and C funded companies create
MARKETING ALIGNMENT

Align your messaging, content, articles, email campaigns, AdWords, social networks, outside agencies and more with your corporate vision and values and measure the results of your efforts.
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What Is Marketing Orchestration?

Marketing Orchestration, as practiced by paradigm|SHIFT, is a process designed to align a company's marketing efforts across the entire enterprise, measure their results and impact upon sales, and define a path forward where the company becomes a leader and authority in its industry. Experience tells us we can orchestrate and engineer this outcome. We've done it multiple times and we have developed strategies, timelines, processes, and infrastructure to achieve the desired goals.

Primarily, we work with high-tech companies whose messaging is difficult and multi-pronged, who have significant sales, and are series B or C funded. Often, sales cycles for these companies are longer and complex. That said, our process has worked for companies of any size or in any industry, including ecommerce websites.

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Discover Marketing Orchestration

Free Book

MARKETING ORCHESTRATION

For the tech industry and those who invest in it

A discipline—the people, processes and tools—to realize Marketing's full value

What's Inside

Bring internal and external marketing efforts into alignment with a collaborative process that is focused on sales results

  • What is Marketing Orchestration?
  • Why do you need it?
  • How is it done? The Framework and Discipline.
  • Artificial Intelligence: What is its impact and implementation?
  • How does Marketing Orchestration drive value?
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Marketing Orchestration book

16 years as marketing engineers

SUCCESS STORIES

SmartSound Royalty Free Music

SmartSound

One of our best Success Stories is SmartSound. For ten-plus years we engineered their marketing efforts toward growth and industry leadership
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CognitiveScale

CognitiveScale

At the cutting edge of Artificial Intelligence we worked to reign in the chaos and deliver relevant messaging and a sustainable marketing platform.

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International Jet

International Jet

For more than eleven years we've worked with International Jet to establish the company as a leading Private Jet Charter company in the Rocky Mountain region.

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Testimonials

Shay Sabhikhi - COO CognitiveScale

Lead Today Society TestimonialJack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology. Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable."

Akshay (Shay) Sabhikhi
Founder and COO
CognitiveScale

John Unruh - President Warp Technologies, Inc.

Lead Today Society TestimonialI have worked with Jack for over 10 years now. He has always been nothing but professional. His design sense and knowledge of what gets results and impacts the business long-term is extraordinary. He is the first guy I recommend to anyone."

Jim Piper, Jr.
Founder and CEO
Lead Today Society

President and founder - Lead Today Community

Lead Today Society TestimonialWe contracted Jack to work full-time for us for several months. His work was excellent, the results great, and he worked well with our staff."

John Unruh
President
Warp Technologies, Inc

ARTICLES

 

Persona Journeys

Persona Journeys come in many different sizes and flavors. Some apply to consumer journeys (the most prevalent of Persona Journeys) and others in B2B sales. They apply, in . . .
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