×

Learn. Grow.
Adapt.

A few articles we've written over the years
16 years as marketing engineers

Articles

 

Persona Journeys

Persona Journeys come in many different sizes and flavors. Some apply to consumer journeys (the most prevalent of Persona Journeys) and others in B2B sales. They apply, in . . .
Learn more »
 

Find Your Voice

Your voice—when writing or creating art—is your unique style, your perspective and take on the world. It takes time to develop and refine for most of us. It certainly did f . . .
Learn more »
 

8 Seconds

A lot of clients when beginning a new web design project want to stick as many things as possible "above the fold," that magical measuring line from the days of printed new . . .
Learn more »

Testimonials

Shay Sabhikhi - COO CognitiveScale

Lead Today Society TestimonialJack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology. Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable."

Akshay (Shay) Sabhikhi
Founder and COO
CognitiveScale

John Unruh - President Warp Technologies, Inc.

Lead Today Society TestimonialI have worked with Jack for over 10 years now. He has always been nothing but professional. His design sense and knowledge of what gets results and impacts the business long-term is extraordinary. He is the first guy I recommend to anyone."

Jim Piper, Jr.
Founder and CEO
Lead Today Society

President and founder - Lead Today Community

Lead Today Society TestimonialWe contracted Jack to work full-time for us for several months. His work was excellent, the results great, and he worked well with our staff."

John Unruh
President
Warp Technologies, Inc