Persona Journeys come in many different sizes and flavors. Some apply to consumer journeys (the most prevalent of Persona Journeys) and others in B2B sales. They apply, in . . .
Marketing is changing, and in drastic ways from what we have seen before. Analytics and AI are becoming core parts of Marketing and in a manner most marketing executives ha . . .
Artificial Intelligence is changing Marketing. The future is here and marketers who don’t embrace AI will get left behind, quickly. That statement is true for anyone in mar . . .
Your voice—when writing or creating art—is your unique style, your perspective and take on the world. It takes time to develop and refine for most of us. It certainly did f . . .
A lot of clients when beginning a new web design project want to stick as many things as possible "above the fold," that magical measuring line from the days of printed new . . .
Jack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology. Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable."
Akshay (Shay) Sabhikhi Founder and COO CognitiveScale
I have worked with Jack for over 10 years now. He has always been nothing but professional. His design sense and knowledge of what gets results and impacts the business long-term is extraordinary. He is the first guy I recommend to anyone."
Jim Piper, Jr. Founder and CEO Lead Today Society
We contracted Jack to work full-time for us for several months. His work was excellent, the results great, and he worked well with our staff."